CLS Digital Signage Program Continues to Grow

CLS Digital Signage Program Continues to Grow



The Campus Life Services digital signage program started in 2010 as a project to help the Mission Bay Conference Center communicate with clients in a modern, technologically advanced way. The first signs went live in 2011. Since then, it has grown in popularity and now more than 50 digital signs are spread across the different UCSF campuses.

“Digital signs are such a sustainable and quick way to disseminate information – and allow for rapid changes of that information as needed – that we really see these becoming widespread tools for most of UCSF,” said Dan Freeman, Information Systems Manager for CLS. “Externally we see that customers want these signs – with their directory information maps, and live shuttle data – in every lobby, even every floor of every building.”

Facilities Services is using the signs to communicate internally with its employees, Dan said. “Departments are just starting to leverage digital signs as a way to communicate to staff. As more groups see the signs in action we are seeing more requests for signs.”

Lael DasGupta, the technical project manager for the digital signage program, said different CLS units use the signs to communicate timely messages relevant to the audience at each sign location. “We see everything from real time maps showing shuttle locations to dynamically generated lists of events occurring that day in the conference center,” she said.

Examples include:

• Transportation Services is using a digital sign to manage their shuttle drivers. Supervisors are able to see each shuttle’s actual position on a map in real time, including who the driver is and the speed the vehicle is traveling.

• The Mission Bay Conference Center displays a list of the day’s events to help visiting groups find the location of their meeting or event. The signs are updated using an automated data feed from the conference center’s booking software. Signs also display maps of the building to help visitors with way finding.

• Fitness and Recreation used a digital sign during the recent construction at Bakar Fitness Center to provide up-to-the-minute information to their customers about class changes, etc.

• Facilities Services communicates with its staff, using the digital signs to promote staff events, display customer survey results, current outages and workload, etc.


Digital Sign Screen ShotLael said content for digital signs managed by CLS Information Systems can be submitted by any CLS unit. “It can be emailed to .(JavaScript must be enabled to view this email address) along with the dates and signs where they would like their content to be displayed,” she said. “Content needs to meet a few technical specifications – primarily aspect ratio – which has been standardized across all CLS signs to reduce the cost.”

CLS manages digital signs in the Mission Hall lobby, Mission Center Building lobby, the second floor reception desk at 654 Minnesota, Parnassus Moffit Food Court and Central Desk, and fourth floor of the Rutter Center.

“We look forward to working with our partners in CLS to grow this program and provide relevant content to all of our employees,” Dan said.